10 Must-Have Local Marketing SEO Tools for Agencies in 2024

Semrush SEO tools for agencies

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Hey there, fellow agency owner!

Boosting your search engine optimization abilities while surprising customers with exceptional performance is probably an interesting topic for you.

That’s why I’m pumped to share my top 10 picks from Semrush for the best SEO tools for agencies. They’ll help make tackling keyword research easier and show you how to boost the performance of your clients’ SEO campaigns.

I’ve been in the trenches, running tests and finding the best trends in local marketing. And let me tell you, these SEO tools are the real deal. They’ll help you uncover hidden opportunities, automate tedious tasks, and deliver data-driven insights that’ll make your clients do a happy dance.

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Semrush: An All-In-One SEO Tool for Local Marketing Agencies

I’ve been a webmaster for over a decade, so I’ve seen firsthand how SEO tools can help local marketing campaigns succeed.

This local HVAC service client had more calls than they could handle within just 12 months off the back of a nearly 50% increase in top 3 keywords for their region.

This increase in online lead generation led to yearly revenues spiking from the low 6-figures to nearly $1 million in the first year of service, highlighting the pivotal role SEO tools play in local marketing.

image of SEO performance summary

Semrush is a standout option that I recommend to digital marketing professionals to improve workflow and project management processes. It can be a real powerhouse for agencies.

With this all-in-one SEO tool at your fingertips, you’re set to uncover powerful local keywords ripe for the picking while doing complete audits of every nook and cranny. Even better, you get a peek at what the rivals are up to before you even send a cost estimate to the client.

Picture this – an easier way to work with your team and keep everyone in sync, plus golden nuggets of data paving the way to SEO success stories; yeah, that’s what it does.

Semrush is the right SEO tool for my agency’s needs and budget. In my experience, investing in a comprehensive platform like Semrush pays off in the long run.

10 Semrush SEO Tools for Agencies

When evaluating SEO tools, there are certain non-negotiable features that every agency should look for. Get to know the features available and use them to improve your productivity for keyword research, data analysis, website auditing, and SEO reporting. Let’s explore the go-to SEO tools I use at Bill Wolf Media. These features will make your life easier and your SEO campaigns more effective.

1. Website Audit

First up is the website audit feature. This bad boy crawls a website and can flag more than 130 technical SEO issues in a matter of minutes. It’s like having a website detective on your side.

The technical SEO tools quickly flag issues like broken links, duplicate content, slow page load time, and errors. This can help you identify and fix SEO roadblocks quickly. But the real magic happens when we combine site audits with performance monitoring.

As a digital marketing agency owner, I know the importance of demonstrating the value of our services to clients. That’s where the reporting tools and analytics features really shine.

I use SEO audits and performance monitoring to keep a pulse on the stability and technical indicators of how our clients’ websites stack up against other sites in their niche. It’s my guide for proactively addressing any technical issues to keep websites operating efficiently and ranking highly.

Here’s the site audit on one of my top-performing clients.

image of semrush website audit screen

2. On Page SEO Checker

With the On-Page SEO Checker, you can quickly identify the highest-impact tasks for your most promising pages. This feature gives you valuable insight into which keywords drive the most traffic and specifically what you can do to improve search engine visibility at the page level.

Suggestions include everything from optimizing title tags and meta descriptions to improving internal and external linking. It even recommends new keywords and flags duplicate content!

This tool is an essential component of any successful SEO strategy because it allows us to continuously review and improve the on-page optimization of our websites.

3. Domain Overview

Want to give your clients a competitive edge in SEO?

The Domain Overview is like a cheat sheet for your client’s website. It gives you a quick snapshot of their estimated organic search traffic, backlink profile, and top keywords so you can see where they’re crushing it and where they need some work. This in-depth insight helps you identify where your client shines and spots for improvement. This insight helps you uncover hidden opportunities that could boost your online presence and website performance. This way, you can tailor strategies for long-lasting growth and success.

A roofing business owner contacted my agency to improve their SEO strategies looking to strengthen their online presence and outperform competitors. By leveraging Competitor Analysis tools like Domain Overview, I was able to identify the competition’s keywords and analyze their backlink profiles. This allowed me to uncover untapped digital marketing opportunities and help them dominate local search for their entire county!

The Semrush insights I collected gave the roofing business owner a competitive edge. I was able to reveal hidden opportunities to enhance their online visibility and boost website performance.

By implementing these strategies, this roofing business experienced increased traffic, improved search engine rankings, and a stronger online presence in their service area.

Semrush domain overview

4. Keyword Magic Tool

Let’s not forget the art of keyword research and how to figure out how difficult keywords are to rank for.

Thankfully, the Keyword Magic Tool makes keyword research a breeze. Just plug in a seed keyword and watch it work its magic, spitting out thousands of related keywords and metrics to help you find those golden opportunities.

Of all the tools in my top 10 list, Keyword Magic is the most enjoyable to work with. It’s leveling up my client’s online presence by helping us quickly find high-volume keywords without any big-time competition. That’s how we are driving organic traffic to help skyrocket my clients’ search engine rankings.

5. Keyword Overview

A tool that can generate relevant keyword ideas and give you insights into their competitiveness is essential for crafting successful SEO content marketing strategies.

By understanding the search landscape and selecting the right keywords strategically, organic content creators like you can enhance their chances of reaching their target audience and achieving higher search engine rankings.

One of the great features Semrush has that packs a punch is Keyword Overview. I regularly use it in conjunction with the Keyword Magic Tool to easily uncover valuable keywords with high search volume.
You can even get local search volume down to the county or city level!

Semrush Keyword Overview

6. Keyword Manager

The Keyword Manager by Semrush is not just a place to store keywords. It’s a powerful tool that allows you to organize, analyze, and optimize your keywords for maximum impact.

One of the most useful features of the Keyword Manager is its ability to track keyword rankings. You can easily see how your selected keywords are performing over time and make adjustments as needed. This helps ensure that you are targeting the right keywords and staying on top of any changes in search trends.

Semrush Keyword Manager

But the Keyword Manager goes beyond just tracking rankings. It also offers suggestions for related keywords and even goes as far as creating keyword clusters for your seed keywords. This information is invaluable when it comes to crafting a competitive keyword strategy.

In addition, the Keyword Manager allows you to group and label your keywords for easy organization and analysis.

You can even export the list into other Semrush tools like the next one on my list!

7. Position Tracking

Next, we’ve got Position Tracking.

The tool diligently monitors your clients’ keyword rankings, providing you with daily insights into their competitive positioning.

You can change the date range to track domain ranking progress over time and show off those sweet gains to your clients (if they care). The weekly automated reporting feature delivers reports to your inbox consistently and highlights performance trends, areas for optimization, and growth.

This makes it so you can keep tabs on your client’s website and Google Business Profile rankings daily so you always know where they stand. Honestly, you can probably get by with just taking a glance every week or so to make sure overall rankings haven’t fallen off of a cliff.

Position Tracking report features include:

Semrush Position Tracking

You need to easily see how your clients’ keywords perform over time and make adjustments as needed. Most of Position Tracking’s value is in tracking national keyword rankings, but it can also be used for local SEO on a budget.

8. Map Rank Tracker

If your marketing client is a local business, you need to be all over local SEO for them. Semrush’s Map Tracker lets you see how they rank up in different locations so you can make sure they’re dominating their area.

By keeping an eye out and fine-tuning their online presence, you can make sure they build a solid market presence and outdo competitors in their target region.

Just imagine being able to see where your clients stack up against their competitors in Google’s local 3-pack.

Map Rank Tracker makes it happen!

Semrush Map Rank Tracker

9. SEO Writing Assistant Chrome Extension

Semrush`s SEO Writing Assistant is a Google Docs add-on that makes writing to rank in Google a breeze.

The Semrush SEO Writing Assistant Extension can be used to develop keyword-rich blog posts and optimized web page content. Just enter your target keywords and select the geographic location of your audience. The tool provides guidance on your content readability score, content length, and tone of voice for improvements. Get recommendations to improve title and content issues, split long paragraphs, rewrite hard-to-read sentences, and replace complex word choices.

10. Reporting and Analytics

Reporting to new business prospects how your SEO work pays off is a great way to win new clients. Semrush lets you choose from dozens of templates to send emails with your most common metrics like clockwork. It sends detailed and customizable SEO reports on a schedule so you can focus on more important tasks.

You can also integrate Google Analytics and Google Search Console to elevate your website analytics and SEO reports in a clear, easy-to-understand format.

Imagine having a clear snapshot of your climb up the SEO ladder. That’s what Semrush offers – insights into keyword position changes, backlink audits, and even results from the Site Audit tool.

My Reporting Strategy

Clients don’t give a damn about SEO analytics, so I keep every one of these reports to myself except the Map Rank Tracker because it shows them visually how their rankings look.

Here’s an example of how we ranked a massage therapist’s Google Business Profile in the top 5 for quite a few queries in their city.

Not bad considering they didn’t even have a presence when we started.

SEO analytics are great for your internal use, but your focus when communicating with clients should be based on whether they’re actually getting an ROI. That’s the best way to keep them.

And the best way to know for sure is to have regular conversations with them about their inbound calls. You might be surprised by what you learn!

The Benefits of Using SEO Tools for Agencies

Bill Wolf Media is always looking for the next big thing in tools to give our clients that winning edge while helping us shape content ideas. And let me tell you, all-in-one SEO tools work. They offer a range of key features that streamline our workflows and allow us to dive deep into our clients’ SEO performance.

Affordable SEO Tools

So, here’s what might be crossing your mind at the moment. All these features sound great, but what about the cost? Well, here’s the thing. Many SEO tools offer affordable pricing plans and even free trials, making them accessible to agencies of all sizes.

Plus, when you consider the time and resources saved by having all your SEO tools in one place, the investment quickly pays for itself. In my experience, SEO has been a crucial part of my digital marketing agency’s success.

I owe a lot to adopting new methods – they’ve supercharged the success rates of projects for clients while making everything behind the scenes run like clockwork.

And let’s not forget about driving serious business expansion too. If you’re not already using Semrush, I highly recommend giving them a try. Trust me, you won’t look back.

Become the Agency Superhero

Semrush SEO tools for agencies are perfect for cutting through cluttered workflows like butter – plus they’re great for digging up opportunities that you and your client can achieve together. With the right SEO tools in your arsenal, you’ll be the agency superhero your clients can’t stop raving about.

Take the leap with Semrush and become the agency superhero that clients trust and admire. Give these SEO tools for agencies a spin, and watch your rankings skyrocket. Streamline operations, attract and manage new customers, and keep clients happy while boosting internal workflow processes. Your clients will thank you, and your agency will be the talk of the town.

To Summarize

SEO tools for agencies are a game-changer, offering everything from keyword research to site audits and performance monitoring. They help streamline processes, improve client results, and come with affordable pricing plans.

Grow Your Agency's SEO Client Portfolio

Semrush SEO tools for agencies can significantly enhance an agency’s digital marketing efforts. From streamlining workflows to providing valuable insights for clients, these tools offer a comprehensive solution to boost SEO performance and drive business growth.

By leveraging the power of Semrush, agencies can position themselves as industry leaders, delivering exceptional results and ensuring client satisfaction.

Try Semrush For Free

Phew! I hope you enjoyed our whirlwind tour of Semrush SEO tools for agencies! I can help you get pumped and ready to take your agency’s SEO game to new heights.

Contact me for more insights into the power of Semrush tools.

Happy optimizing!

Frequently Asked Questions About SEO Tools for Agencies

SEO tools help you analyze website performance, track rankings, research keywords, and uncover optimization opportunities to improve your website’s search engine rankings.

An SEO agency works to boost a website’s visibility in search engine results through expert strategies, optimizations, and good ol’ fashioned branding. They use a variety of tools and techniques to improve a website’s search engine rankings.

SEO is constantly evolving, and staying on top of the latest trends and strategies is crucial for success. With SEO tools, agencies can stay ahead of the game and provide their clients with the best possible results.

SEO tools can assist with keyword research, backlink analysis, site audits, competitor analysis, content optimization, and performance monitoring.

Consider your agency’s specific needs and goals when choosing an SEO tool. Look for features such as accurate data insights, user-friendly interface, affordability, reliability, and customer support. My experience is that Semrush’s support is fast and helpful!

Ahrefs shines for its deep site analysis and backlink tracking, making it a top pick among SEO professionals, but Semrush is widely regarded as one of the best SEO platforms to use for local SEO. In my opinion, Semrush stands out due to its comprehensive features and variety of tools that cater to all aspects of SEO work for agencies.