Home Improvement Marketing Agency
Attract Homeowners
Get calls from homeowners who are actively looking for your services. You pay less for better leads!
Operate Efficiently
We fix the gaps in your business so you can grow without wanting to pull out your hair.
Get Support
When something breaks, gets confusing, or slows you down, we’re here to help you fix it.
“If you deal with Bill, I can guarantee you that you’re gonna get results.”
Joe Stetor*
Stetor Remodeling
Pittsburgh, PA
This could be you
Serving the Legends Who Make Our Houses Into Homes
HVAC
Roofing
Plumbing
Remodeling
Septic
We’ll show you how to stop doing everything on your own, from swinging the hammer to chasing every single lead, so you can focus on building a business that runs without you.
Uniontown, PA
You built it. Now let’s grow it.
You built your business with nothing but your trade and your grit.
Let’s turn it into an asset!
More calls. More visibility. More growth.
You’re great at your trade, not at Google. And in a world where word-of-mouth can only take you so far, you need more than a couple of referrals a month to keep your bank account out of the red.
We help honest, hardworking contractors like yourself get found with local marketing.
No runaround. No inflated reports. No BS.
Just straight-up strategy, tailored to you and your business goals.
How We Help You
Get More Work
It’s all about positioning your company as the obvious choice.
Brand building
Everything we do is guided by a strategy to make you the go-to service provider in your city.
Marketing that works
From local SEO and websites to social media and ads, we're your go-to for getting found and booked.
Tools + Software
Stay organized, send quotes faster, offer financing, and never lose a lead with processes and automations that work for you, not against you.
Coaching
Get the help and guidance you need on improving sales processes, handling customers, and managing day-to-day operations.
“I’m obsessed with growing other people’s businesses like they’re my own.”
Bill Wolf, Founder & CEO
Contractor Marketing Case Studies
We deliver.
Glassport, PA
“I should’ve just listened to Bill two years ago.”
“The calls are coming. It’s like a waterfall.”
Joe Stetor*
– Owner-operator @ Stetor Remodeling
Before: Word of mouth revenue of over $1M/yr dried up.
What we did:
- Guided a search-friendly rebrand
- Established multiple organic and paid marketing channels
- Improved effectiveness of sales and operations
Competitor Experience: No other company has ever given them comparable service or results.
After: Exceeded $175k from the leads we generated in 2025.
Pittsburgh, PA
“Bill helped my HVAC company get seen by local homeowners, property managers, and large businesses so we could scale to $1M/year”
“I believe every business needs a Bill Wolf.”
Josh Cipriani*
– Owner-operator @ JDC Heating & Cooling
Before: Relied on unprofitable warranty jobs with a limited online presence.
What we did:
- Optimized directories, website, and social profiles
- Implemented PR & reputation growth strategies
- Established a roadmap to enable long term growth
Competitor Experience: They put us head to head with a big Google ads agency a couple of years ago. They paid $20,000 ($92 per call) for ads that didn’t convert into paying customers.
After: Generated millions in sales and continues to profit from the organic assets that we built.
Atwater, OH
“Bill has been so great to work with. Shands and I love working with him and trust him with our business. We highly recommend him and we are looking forward to a long working relationship!”
Julie Jones*
– Project Coordinator @ All Clean Septic
Before: Grew their septic pumping business to 6 figure yearly revenues over almost 2 decades.
What we did:
- Rebuilt their website to improve traffic and conversions
- Advised what tasks they should do on their own to improve organic rankings
- Created a marketing plan to enable long-term growth
Competitor Experience: Paid several hundred dollars a month to an agency that provided no value.
After: Started getting more leads on day 1. Shands and Julie are happy with the ongoing returns and signed up for a second round of progress.
Trusted by
Getting started is easy
1. Free Strategy Call
We talk through your biggest challenges and where you’re leaving money on the table.
2. Marketing Plan
No cookie-cutter crap here! We map out exactly what you need to grow in your market.
3. Execution & Build
We get you going fast: Google profile, website, ads, reviews, CRM. All working together.
4. Clear Monthly Updates
No jargon or fluffy metrics. Just plain English updates showing what’s working and what’s next.
Home Improvement Marketing Packages
No waste here.
Just smart growth plans built for contractors who are ready to get serious.
Level 1
The Foundation
For low competition areas
First Year: $1,720
- Market research + positioning
- Google Business Profile setup
- 30+ directory listings with protection
- Training to help you grow on a budget
Get visible.
Show off your work and get found in all the right places.
Level 2
The Reputation Builder
For great service providers
First Year: $3,000
- Everything in The Foundation
- Review collection and management software
- Review growth procedure
- Personalized review responses
Build trust.
Start collecting 5-star reviews like clockwork to compete locally.
Level 3
Local Dominater
For established businesses
Flexible Pricing
- Everything in The Reputation Builder
- Marketing plan
- Brand identity refresh
- A website that sells
- Digital PR + social media
- Operations support
- Free software
Win.
A marketing package for companies that are positioned for long term growth.
The Freebie
As a small business, you might not be able to come up with a few thousand dollars right now.
There’s no shame in that.
So we’ll dig into every aspect of your business for free.
After we’re done, you’ll get personalized recommendations for what you should do next to unlock your next stage of growth.
100% free.
No obligation. All value.
Drop your email here and we can schedule the call.
Sound good?
More proof we don't suck
Bill Wolf Media FAQs
What is local SEO for home service companies and how does it work?
Local SEO is how you show up when someone nearby searches for what you do. For example, “roof repair Pittsburgh” or “HVAC company near me.”
That means making sure your Google Business Profile is set up well, your website is speaking to the right people, and you’re visible to your local community in areas where it actually matters.
Why do you focus on working with early-stage home service companies?
We’re a small business, just like you, and we know what it feels like to work hard for every lead, every new client, and every customer review.
We know what it’s like to struggle. Bill made it his mission to help the little guy make a come up.
So now we’re here to guide you through the growth phase from six to seven figures, because there’s nothing we love more than helping small businesses grow.
How involved do I need to be in the process?
We see our relationship with each client as a partnership, not a handoff. We’re here to build your business together, so you can focus on running it well while we make sure the right people find it. Just show up when it counts. Follow up with your leads, use reasonable tracking systems (not post-its), and ask for help when it’s needed.
Be open to changing things that don’t serve your mission and manage your staff properly. We’ll handle the rest.
How much do your services cost?
Every home service business is a little different, so we don’t do one-size-fits-all pricing. Most of our clients spend at least $3,000-5,000 quarterly, depending on their goals and stage of growth.
We’ll jump on a quick call, figure out what you really need for your business (and what you don’t), and build a plan specifically for you. No bloated packages. Just what works.
How much does a consultation cost?
The first consultation is free! We want to make sure we can help you before proposing a solution.
What if I'm not tech-savvy? Can I still benefit from your services?
You don’t need to be a tech wizard, but you do need to handle the basics like:
- Responding to emails from me and your leads
- Taking some photos or videos and adding them to Google Drive
- Filling out online forms
- Keeping your passwords organized and secure
If you’re not quite there yet but you’re willing to learn, we’re more than happy to meet you halfway.
Can you help fix my website?
Most small business websites are a train wreck and need to be rebuilt from scratch to get the best result.
Yes, we can fix it, and we’ll make sure you’re set up to make more sales.
I've been burned by marketing companies before. How are you different?
Most website designers will take your money, hand you a shiny new site, and call it a day whether or not it actually brings in leads.
We don’t work that way. We actually care if you’re getting results. That’s why we won’t recommend a website until we’ve nailed the basics that actually drive revenue.
We’ll start by fixing up your Google Business Profile, getting your other listings in order, and stacking up solid reviews. Once that’s in place, then we can talk about a website.
What kind of return should I expect on my investment? How many leads will I get?
We’re not gonna promise you 50 new leads by next week without ads. Anyone who does is full of it.
But here’s what we can tell you: when we focus on local SEO, building your online presence, and getting your reviews built up, the leads will follow. And they’re higher quality because people are already looking for what you offer.
Return on investment depends on the addressable market, competition, and how fast you’re willing to take action. If you stick to the script and do your part, you’ll notice your phone ringing a lot more than if you tried to do everything yourself.
I'm on a tight budget. Can I afford your services?
We offer budget-friendly options for companies that are just getting started or want to execute our strategies themselves.
