Home Improvement Marketing Agency
You don’t need more SEO, ads, or a new website.
You need a system that actually turns visibility into real revenue.
“Because of his work, my kitchen and bathroom renovation marketing alone increased my gross income by approximately $175,000 in 2025”
Joe Stetor*
Stetor Remodeling
Pittsburgh, PA
This could be you
You’ve Been Sold the Wrong Solution
You’ve been told:
“Get a new website”
“Rank #1 on Google”
“Run more ads”
“Get more reviews”
And somehow…
The phone still doesn’t ring consistently Leads don’t turn into real jobs Marketing feels like a gamble
Here’s the truth:
Most contractors don’t have a marketing problem.
They have a broken revenue system
We Don’t Sell Marketing.
We Fix What’s Broken.
We don’t push cookie-cutter SEO packages or generic marketing retainers.
We diagnose and fix the three systems that actually control your revenue:
- Traffic – Are the right people finding you?
- Lead Capture – Are you turning that attention into real opportunities?
- Conversion – Are those opportunities turning into jobs and profit?
If one of these breaks…
Your bottom line feels it.
Contractor Marketing Case Studies
We deliver.
Glassport, PA
“I should’ve just listened to Bill two years ago.”
“The calls are coming. It’s like a waterfall.”
Joe Stetor*
– Owner-operator @ Stetor Remodeling
Before: Word of mouth revenue of over $1M/yr dried up.
What we did:
- Guided a search-friendly rebrand
- Established multiple organic and paid marketing channels
- Improved effectiveness of sales and operations
Competitor Experience: No other marketing company has ever given them comparable service or results.
After: They directly attributed $175k in new revenue from the leads we generated in 2025.
Pittsburgh, PA
“Bill helped my HVAC company get seen by local homeowners, property managers, and large businesses so we could scale to $1M/year”
“I believe every business needs a Bill Wolf.”
Josh Cipriani*
– Owner-operator @ JDC Heating & Cooling
Before: Relied on unprofitable warranty jobs with a limited online presence.
What we did:
- Optimized directories, website, and social profiles
- Implemented PR & reputation growth strategies
- Established a roadmap to enable long term growth
Competitor Experience: They put us head to head with a big Google ads agency a couple of years ago. They paid $20,000 ($92 per call) for ads that didn’t convert into paying customers.
After: Generated millions in sales and continues to profit from the organic assets that we built.
Atwater, OH
“Bill has been so great to work with. Shands and I love working with him and trust him with our business. We highly recommend him and we are looking forward to a long working relationship!”
Julie Jones*
– Project Coordinator @ All Clean Septic
Before: Grew their septic pumping business to 6 figure yearly revenues over almost 2 decades.
What we did:
- Rebuilt their website to improve traffic and conversions
- Advised what tasks they should do on their own to improve organic rankings
- Created a marketing plan to enable long-term growth
Competitor Experience: Paid several hundred dollars a month to an agency that promised local SEO results and generated $0 in new revenue.
After: Started getting qualified organic leads on day 1. Shands and Julie are happy with the ongoing returns and signed up for a second round of progress.
More calls. More visibility. More growth.
You’re great at your trade, not at Google. And in a world where word-of-mouth can only take you so far, you need more than a couple of referrals a month to keep your bank account out of the red.
We help honest, hardworking contractors like yourself get found with local marketing.
No runaround. No inflated reports. No BS.
Just straight-up strategy, tailored to you and your business goals.
Uniontown, PA
How We Help You
Fix Your Bottom Line
It’s all about making your company the obvious choice.
Brand building
Everything we do is guided by a strategy to make you the go-to provider in your city.
Marketing that works
From local SEO and websites to social media and ads, we're your go-to home improvement marketing agency to get you found and booked.
Tools + Software
Stay organized, send quotes faster, offer financing, and never lose a lead with processes and automations that work for you, not against you.
Coaching
Get the help and guidance you need on improving sales processes, handling customers, and managing day-to-day operations.
“I’m obsessed with growing other people’s businesses like they’re my own.”
Bill Wolf, Founder & CEO
Trusted by
Getting started is easy
1. Strategy Call
We talk through your biggest challenges and where you’re leaving money on the table.
2. Marketing Plan
No cookie-cutter crap here! We map out exactly what you need to grow in your market on your budget.
3. Execution & Build
We get you going fast, and our efforts compound with time.
4. Clear Updates
No jargon or fluffy metrics. Just plain English updates showing what’s working and what’s next.
Home Improvement Marketing Packages
No waste here.
Just smart implementation paths built for contractors who are ready to get serious.
Level 1
The Foundation
For low competition areas
First Year: $1,720
- Market research + positioning
- Google Business Profile setup
- 30+ directory listings with protection
- Training to help you grow on a budget
Get visible.
Show off your work and get found in all the right places.
Level 2
The Reputation Builder
For great service providers
First Year: $3,000
- Everything in The Foundation
- Review collection and management software
- Review growth procedure
- Personalized review responses
Build trust.
Start collecting 5-star reviews like clockwork to compete locally.
Level 3
Local Dominater
For established businesses
$1,500/mo and up
- Everything in The Reputation Builder
- Marketing plan
- Brand identity refresh
- A website that sells
- Digital PR + social media
- Operations support
- Community access
- Free software
Win.
A marketing package for companies that are positioned for long term growth.
Proof we get the job done
Agency FAQs
Why do you focus on working with early-stage home service companies?
We’re a small business, just like you, and we know what it feels like to work hard for every lead, every new client, and every customer review.
We know what it’s like to struggle. Bill made it his mission to help the little guy make a come up.
So now we’re here to guide you through the growth phase from six to seven figures, because there’s nothing we love more than helping small businesses grow.
What is local SEO for home service companies and how does it work?
Local SEO is how you show up when someone nearby searches for what you do. For example, “roof repair Pittsburgh” or “HVAC company near me.”
That means making sure your Google Business Profile is set up well, your website is speaking to the right people, and you’re visible to your local community in areas where it actually matters.
How much do your services cost?
Every home service business is a little different, so we don’t do one-size-fits-all pricing.
We’ll jump on a quick call, figure out what you really need for your business (and what you don’t), and build a plan specifically for you. No bloated, wasteful packages. Just what works.
How involved do I need to be in the process?
We see our relationship with each client as a partnership, not a handoff. We’re here to build your business together, so you can focus on running it well while we make sure the right people find it. Just show up when it counts. Follow up with your leads, use reasonable tracking systems (not post-its), and ask for help when it’s needed.
Be open to changing things that don’t serve your mission and manage your staff properly. We’ll handle the rest.
How much does a consultation cost?
The first consultation is free! We want to make sure we can help you before proposing a solution.
What if I'm not tech-savvy? Can I still benefit from your services?
You don’t need to be a tech wizard, but you do need to handle the basics like:
- Responding to emails from me and your leads
- Taking some photos or videos and adding them to Google Drive
- Filling out online forms
- Keeping your passwords organized and secure
If you’re not quite there yet but you’re willing to learn, we’re more than happy to meet you halfway.
Can you help fix my website?
Most small business websites are a train wreck and need to be rebuilt from scratch to get the best result.
Yes, we can fix it, and we’ll make sure you’re set up to make more sales.
I've been burned by marketing companies before. How are you different?
Most website designers will take your money, hand you a shiny new site, and call it a day whether or not it actually brings in leads.
We don’t work that way. We actually care if you’re getting results. That’s why we won’t recommend a website until we’ve nailed the basics that actually drive revenue.
We’ll start by fixing up your Google Business Profile, getting your other listings in order, and stacking up solid reviews. Once that’s in place, then we can talk about a website.
What kind of return should I expect on my investment? How many leads will I get?
When we focus on local SEO, including getting your reviews built up, the leads will follow. They’re higher quality because people are already looking for what you offer, and cheaper because you don’t have to pay every time somebody sees your listings.
Return on investment depends on the addressable market, competition, and how fast you’re willing to take action. If you stick to the script and do your part, you’ll notice your phone ringing a lot more.
I'm on a tight budget. Can I afford your services?
We offer budget-friendly options for companies that are just getting started or want to execute our strategies themselves.
