Home Services Marketing Agency

Your No-BS Local Marketing Partner

We help home services pros scale up by getting them found online and off.

Let’s get your phone ringing. 

“If you deal with Bill, I can guarantee you that you’re gonna get results.”

Joe Stetor*

Stetor Remodeling
Pittsburgh, PA

This could be you

Trusted by

Serving the Legends Who Keep the Lights On and Roofs Over Our Heads

We’ll show you how to stop doing everything on your own, from swinging the hammer to chasing every single lead, so you can focus on building a business that runs without you.

“Bill is great, he got our roofing company to the top of Google and is easy to work with.”

Albert Richter*

Owner @ AR Roofing & Remodeling
Uniontown, PA

You built it. Now let’s grow it.

You built your business from the ground up.
You’re not afraid of hard work, but now you’re ready for more.

More calls. More visibility. More growth.

The problem? You’re great at your trade, not at Google. And in a world where word-of-mouth can only take you so far, you need more than a couple of referrals a month to keep your phone ringing.

That’s where Bill Wolf Media comes in.

We help honest, hardworking business owners like yourself get found online through SEO and lead management.

No runaround. No inflated reports. No BS.

Just straight-up strategy, tailored to you and your business goals.

How We Help You
Get More Work

It’s all about marketing and local SEO for contractors.

And with a founder who spent over 20 years in tech and operations, you can rest easy knowing that the solutions are actually going to work.

“I’m obsessed with growing other people’s businesses like they’re my own.”

Bill Wolf – CEO, Bill Wolf Media

Contractor Marketing Case Studies

It’s not just talk.
We deliver.

Stetor Remodeling
www.StetorRemodeling.com

Stetor Remodeling
Glassport, PA

Before: Struggled with consistent growth after referrals dried up.

What we did: We rebranded from Stetor Enterprises, built up their listings, reviews, website, social media, ran some Google and Facebook ads, printed business cards, a truck magnet, and yard signs, and tightened up their sales processes.

Competitor Experience: They’re too happy to try another company.

After: 350% return on investment in their first 9 months with Bill Wolf Media and a marketing plan to keep them growing well into the future.

“I should’ve just listened to Bill two years ago.”

“The calls are coming. It’s like a waterfall.”

Joe Stetor
– Owner-operator @ Stetor Remodeling

JDC Heating & Cooling
www.jdchvac.com

JDC Heating & Cooling
Pittsburgh, PA

Before:
Relying on unprofitable warranty jobs with a limited online presence.

What we did:
We built up their listings, reviews, website, social media, and customer service practices from scratch. Advised on various business matters from sourcing legal and HR partners to handling a hostile employee.

Competitor Experience: They put us head to head with a big Google ads agency a couple of years ago. They paid $20,000 ($92 per call) for ads that didn’t convert into paying customers.

After:
Scaled to $1M/year with a 1600% ROI on their total investment between 2020 and 2025. 

“Bill helped my HVAC company get seen by local homeowners, property managers, and large businesses, so we could scale to $1M/year”  

“I believe every business needs a Bill Wolf.”

Josh Cipriani*
– Owner-operator, JDC Heating & Cooling

Want your story here?

Book a Free Strategy Call

Getting started is easy

Marketing Packages

All package pricing is based on examples and includes setup plus the first year of service.

There’s no waste here. Just smart, customized growth plans built for contractors who are ready to get serious. 

Level 1

The Reputation Builder

$3,000

Build trust.

Lock in your voice, get found in all the right places, and start collecting steady 5-star reviews.

Level 2

The Starter Pack

$9,500

Everything in Level 1, plus:

Custom marketing plan
Local SEO audit
1-page mobile-friendly website (SEO-ready)
Brand guide + logo design or refresh
2 social profile setups
3.5 consulting hours

Get seen and booked.

Look legit with a clean brand, simple site, optimized Google presence, and trusted review system.

Level 3

The Power-Up

$22,500

Everything in Level 1/2, plus:

Stand out and stay busy.

This is for growing contractors who want more polish, more reach, and a serious local presence.

Level 4

Boss Mode

$57,000

Everything in Level 1/2/3, plus:

7 more website pages (SEO optimized)
1 more press release
1 more social profile setup
Yard signs (20) + truck magnets (2)
Social media strategy + 10 posts/month (Google + Facebook)
Local sponsorships
Add 10.5 consulting hours (20)

Go all-in on local domination.

Fully loaded. Fully optimized. Your brand becomes the one everyone talks about.

Add-Ons

Evaluated on a case-by-case basis.

Google Guarantee / Local Service Ads — $350 setup + hourly
Facebook Ads — $1,000 setup + 15% of ad budget
Local Mail Campaigns — $1/address + creatives
Google Profile Suspension Fix — $750 (refundable if not successful)
CRM Consultation & Lead Flow Automation — hourly
Support for Multi-Location Brands

The Freebie

As a small business, you might not be able to come up with a few thousand dollars right now.

There’s no shame in that.

So we’ll dig into every aspect of your business for free.

After we’re done, you’ll get personalized recommendations for what you should do next to unlock your next stage of growth.

100% free.

No obligation. All value.

Drop your email here and we can schedule the call.

Sound good?

More proof we don't suck

Bill’s services and expertise are a 10/10.

Bill is very accommodating, responsive, and will help you out anyway possible. I would highly recommend using Bill if you are trying to grow and get your business recognized. Bill is extremely talented at what he does!

Chase
Owner-operator

Delta Concrete & Excavation
in Washington, PA

Bill Wolf is THE GUY for SEO.

He has so much experience and he gave me a lot of ranking tips that I am not currently implementing. He took his time and actually answered my questions exactly the way I was looking for. If you’re hesitant about finding an SEO expert you can trust, he is your guy

Ismail
Owner-operator

Detail Scale in Middletown, CT

Thanks to him, I get new clients weekly!

Bill was kind enough to elevate my business by making me a Google account. The positive reviews/ratings that I’ve received have made it flourish even more.

Haley
Owner-operator

Howl About Haley in Pittsburgh, PA

Home Service Marketing FAQs

What exactly is local SEO for home service companies and how does it work?

Local SEO is how you show up when someone nearby searches for what you do. For example, “roof repair Pittsburgh” or “HVAC company near me.”

That means making sure your Google Business Profile is set up well, your website is speaking to the right people, and you’re visible to your local community in areas where it actually matters.

Why do you focus on working with early-stage home service companies?

We’re a small business, just like you, and we know what it feels like to work hard for every lead, every new client, and every customer review.

We know what it’s like to struggle. Bill made it his mission in life to help the little guy make a come up. So now we’re here to guide you through the growth phase from six to seven figures, because there’s nothing we love more than helping small businesses grow.

How involved do I need to be in the process?

This is a partnership, not a handoff. We’re here to build your business together, so you can focus on running it well while we make sure the right people find it. Just show up when it counts. Follow up with your leads, use reasonable tracking systems (not post-its), and ask for help when it’s needed. Be open to changing things that don’t serve your mission, and manage your staff properly. We’ll handle the rest.

How much do your services cost?

Every home service business is a little different, so we don’t do one-size-fits-all pricing. Most of our clients spend at least $4,000-5,000 quarterly, depending on where they’re at and their goals.

We’ll jump on a quick call, figure out what you really need for your business (and what you don’t), and build a plan specifically for you. No bloated packages. Just what works.

How much does a consultation cost?

Consultations are free! We want to make sure we can help you before proposing a solution.

What if I'm not tech-savvy? Can I still benefit from your services?

You don’t need to be a tech wizard, but you do need to handle the basics like:

Responding to emails from me and your leads
Taking some photos or videos and adding them to Google Drive
Filling out online forms
Keeping your passwords organized and secure

If you’re not quite there yet but you’re willing to learn, we’re more than happy to meet you halfway.

I'm embarrassed to admit I don't even have a website yet. Can you help?

There’s no shame in that! Everyone has to start somewhere, and we can absolutely help you.

Starting from scratch can actually be easier than trying to fix a lot of the messes made by other marketers.

I've been burned by marketing companies before. How are you different?

Most website designers will take your money, hand you a shiny new site, and call it a day whether or not it actually brings in leads.

We don’t work that way. We actually care if you’re getting results. That’s why we won’t recommend a website until we’ve nailed the basics that actually drive revenue.

We’ll start by fixing up your Google Business Profile, getting your other listings in order, and stacking up solid reviews. Once that’s in place, then we can talk about a website.

What is my return on investment? How many leads will I get?

We’re not gonna promise you 50 new leads by next week, even if we’re running ads. Anyone who does is full of it.

But here’s what we can tell you: when we focus on local SEO, building your online presence, and getting your reviews up, the leads will follow. And they’re higher quality because people are already looking for what you offer.

Return on investment depends on the market, how competitive your industry is, and how fast you’re willing to take action. If you stick to the script and do your part, you’ll notice your phone ringing a lot more than if you tried to do everything yourself.

I'm on a tight budget. Can I afford your services?

We offer budget-friendly options for companies that are just getting started or want to execute our strategies themselves.