Meet Your Local Marketing Team
Our local marketing team helps clients grow their home service businesses without wasting money on tactics that don’t work.
There are no faceless account managers or buzzword-filled reports here. What you get instead is a relentless partner who cares about your business like it’s their own.
Bill,
Founder & CEO
Bill started Bill Wolf Media with a simple belief:
hardworking home service businesses deserve to be seen.
Before launching the agency, Bill spent over 20 years in tech and operations — not fluffy marketing departments. That background shapes everything we do here. Every decision is grounded in performance, not vanity metrics or pretty reports that don’t move the needle.
Bill’s philosophy is straightforward.
No BS. No fluff.
Just practical, long-term strategies that actually grow your business.
When he’s not helping clients make their phones ring, you’ll find him deep in local SEO research or coaching business owners on how to run more stable and profitable operations.
If you work with Bill, you’re not just “a client.”
You’re a partner.
Sara,
SEO Campaign Manager
Sara helps businesses say what they actually mean. Clearly and in a way that their customers understand. Her family roots are in the trades, which helps her connect with our clients in HVAC, home remodeling, roofing, and more.
Her approach is simple:
- Listen first.
- Get clear on what matters.
- Build strategies that drive new and repeat business.
From website copy to local SEO campaigns, Sara combines strong messaging with a thoughtful, proven process designed to help your business earn trust and get noticed.
Sia Arora,
Social Media Manager
Sia manages Bill Wolf Media’s social media campaigns and makes sure your business shows up like a real, credible company, not another generic contractor page.
She’s a cofounder of a content creation and social media management agency and brings hands-on strategy and production experience to the table.
She understands how to position home service businesses in a way that feels authentic, local, and worth paying attention to.
Alemar Langutan,
Web Developer
Alemar has been building websites for Bill Wolf Media since 2021.
He’s the guy who makes sure your site is:
- Fast
- Mobile-friendly
- Clean
- And actually functional
No broken sites. No clunky layouts. No “looks good but doesn’t sell anything” nonsense.
His pages are polished and built to support SEO and lead generation from day one.
John Nikko Espinosa,
Designer
John started his career running design projects in 2016 and brings deep experience in graphic design, web design, and UI/UX.
He’s also a trained web developer with a working knowledge of SEO, which means design decisions are made with performance in mind, not just aesthetics.
John’s focus is helping businesses look professional, trustworthy, and established online — especially for small-to-mid-sized service companies that need to stand out in competitive local markets.
What It’s Like to Work With Us
No layers.
No runaround.
No “submit a ticket and wait three days.”
Here’s what working with us actually feels like:
- You talk to real people who know your business
- You get straight answers, even when they’re uncomfortable
- You understand why things are being done, not just that they’re being done
- You’re treated like a partner, not an account number
We ask questions.
We listen.
We build a plan that makes sense for your market, your goals, and your reality.
And if something isn’t working, we say it out loud and fix it.
Why Our Local Marketing Team Matters To You
You don’t hire a local marketing team because you care about job titles or resumes.
You hire a team because:
- You want your phone to ring
- You want to stop guessing
- You want someone who actually gives a damn if it’s working
That’s what this team is built for.
We don’t measure success by reports or “activity.”
We measure it by whether your business is more visible, trusted, and winning more jobs.
If something isn’t helping you grow, we don’t do it.
Simple as that.
We’re Built for
Home Service Businesses
We don’t try to help everyone.
We work with:
Remodelers
Roofers
HVAC companies
Septic pumpers
Other local, home service providers
People who:
Are building a real business
Rely on trust and reputation
Don’t have time for nonsense
We understand how customers in your market actually search, compare, and choose.
And we focus on the stuff that drives local business, not trends that chase views on Twitter.
Who We’re Not a Fit For
- You want overnight results
- You’re looking for shortcuts or gimmicks
- You want to “set it and forget it”
- You just want reports that make things look busy
- You don’t want to be involved at all
That’s not how real growth works — and we won’t pretend otherwise.
But if you want:
- Clarity instead of confusion
- A partner who shows up
- You want marketing that actually supports your business's long-term results
Then we’ll get along just fine.
What Our Clients Say
(And Why It Matters)
“Because of his work, my kitchen and bathroom renovation marketing alone increased my gross income by approximately $175,000 in 2025”
Joe Stetor
Stetor Remodeling
“Bill helped my HVAC company get seen by local homeowners, property managers, and large businesses.”
Josh
JDC Heating & Cooling
“Bill is great, he got our roofing company to the top of Google and is easy to work with.”
Albert Richter
Owner-operator
These aren’t polished testimonials.
They’re real words from real business owners who were tired of being burned by freelancers.
And that’s exactly why they matter.
You Handle the Work.
We Make Sure People Find You.
You’re building something real.
Our job is to make sure people can:
- FIND YOU
- TRUST YOU
- and call you when they’re ready
No gimmicks.
Just clear, honest marketing built around your business.
If you want a partner who shows up and actually does what they say, let’s talk.